Nakhla: A Blindfolded Taste Test

This 18-second ad featuring Nakhla is a blindfolded taste test. A young man in a white thobe sits at a marble kitchen counter in daylight, a red-checked shemagh tied over his eyes. In front of him is an open box of dates. He smiles while he still cannot see. Then he pulls the shemagh down around his neck and laughs as he takes a date from the box and eats it. Wooden cabinets, a window, everyday clutter on the counter: the setting reads like a real kitchen, filmed on a phone. The ad ends on the Sawa Films card.

Sawa Films made this ad with AI, in vertical 9:16 for TikTok, Reels, Snapchat & Shorts. A taste test builds the whole ad on one reaction: the face after the first bite. It works for any food or drink brand that wants its product in the hand of a person who looks real, in a place that looks like home. Each new ad we make comes with 3 opening hooks in 3 sizes, each one a separate, finished video.