Tiger: An SUV Stuck on a Dune

This 38-second ad featuring Tiger takes place on the dunes at golden hour. A white SUV sits stuck on a slope of red sand, a red cooler lying nearby. Four men climb out; one pushes against the back of the car on his knees, then all four slump against its side. A man with curly hair pulls a Tiger can from the ice-packed cooler, grinning at the lens, and the four raise their cans & drink together. They push again: the SUV pulls free and sprays them with sand. They cheer, then lie on the dune in a circle, laughing. The last shot rests on a can standing in the tire tracks, before the Sawa Films card.

Made with AI, it is cut vertical in 9:16 for TikTok, Reels, Snapchat & Shorts. A cinematic scene with the product at the center of the story is the Mini TV Spot style on the video ads page. A comic story that saves its joke for the end suits drinks, snacks or outdoor products, and it has the look of a big desert shoot, though it needed no shoot. Each new ad we make comes with 3 opening hooks in 3 sizes.