Miras: A Family Story at Home

This is client work: Sawa Films made this 74-second ad for Miras, a real estate brand. It opens on a boy building with wooden blocks on a rug, his family seated behind him. An older man in a white thobe reads a large leather-bound book on a sofa, carved wooden screens behind him. Then a man in a white thobe gets into a dark SUV, fastens his seatbelt and drives a palm-lined road by the sea. He walks through a glass entrance with towers behind it, studies floor plans at a meeting table and signs a document. Back at home, a girl in a pink dress hugs the older man, a dallah & dates sit on the table, and he hands the book to a boy. The Miras card follows, then the Sawa Films card.

Made with AI, the ad is cut vertical in 9:16 for TikTok, Reels, Snapchat & Shorts, in the Mini TV Spot style of the video ads page. A story of this length gives a brand room for a feeling rather than a product shot: here, family, home & the city. Each new ad we make comes with 3 opening hooks in 3 sizes.