Miras: A Grandfather's Book at Home

This is client work: Sawa Films made this 64-second ad for Miras, a real estate brand. It opens on a bright family room, children playing on the rug while the adults sit on sofas. An older man in a white thobe reads a leather-bound book beneath a framed photograph of traditional dhows, a dallah, cups & dates on the table before him. Short scenes break in: a hand on a car door, a seatbelt fastened, a meeting over floor plans in an office, a document signed. Back at home, a girl in a pink dress hugs him, and he hands the book to a young boy. English subtitles run along the bottom of the frame. The ad ends on the Miras card, then the Sawa Films card.

Made with AI, it is cut vertical in 9:16 for TikTok, Reels, Snapchat & Shorts. A cinematic family story like this one is the Mini TV Spot style on the video ads page. A longer story ad suits brand campaigns, where the goal is a feeling a viewer remembers more than a single product shot. Each new ad we make comes with 3 opening hooks in 3 sizes.