Sarab: Getting Ready to Head Out

This is client work: Sawa Films made this 19-second ad for Sarab, a perfume brand. It opens on the amber Sarab bottle up close, then moves to a marble counter: a steel watch, a car key, a folded white cloth and the bottle beside its black box. A man's hand reaches in, puts on the watch and picks up the key. The bottle is raised against the sunlight coming through the living room curtains, the gold Sarab name clear on the glass. Next comes the car: a hand sets the bottle in the cup holder, and a man in a white thobe takes the wheel, palm trees outside the window. The Sarab logo card follows, then the Sawa Films card.

Made with AI, it is cut vertical in 9:16 for TikTok, Reels, Snapchat & Shorts. A getting-ready ad places the product inside a routine viewers know, so the perfume becomes part of the moment before going out. It suits fragrance, watches or any product that belongs to a daily ritual. Each new ad we make comes with 3 opening hooks in 3 sizes, ready to test against each other.